The pattern had already begun at SIHH when Parmigiani Fleurier and Audemars Piguet announced watches with rainbow bezels. Timing races and underwater dives are two true-utility wristwatch purposes from the 20th century. This is why, till at present, watch business associations run deep with many things automotive and marine.
Add the increased social accountability expectation from luxury houses, and you get two new dive watches from Oris and Carl F. Bucherer. Like every year, there have been an incalculable variety of attention-grabbing, new watches to see. And like yearly, these new releases collectively mirrored a number of trends which are driving the watch business at present. If you follow the watch industry, you realize that Baselworld, the world’s largest watch honest, kicked off on a considerably tentative notice this yr.
Furthermore, presence of all the display features including timing and physique mass proportion via various purposes in smartphones is projected to restrict the use of watches. The rise of informal and sports-impressed dressing has given rise to the raving trend of athleisure. It is not just restricted to fashion, but has unfold throughout equipment and primarily watches as a class. 2020 will see the athleisure development acquire momentum and seize the sporty client, one who enjoys a classy look even in their casual attire. In case you thought final yr’s Rolex rainbow Daytona was unique and one thing that comes along simply every so often, this yr’s releases will actually shock you.
Firstly, there were less exhibitors than ordinary, together with the visible absence of Swatch Group brands (Omega, Longines, Blancpain, Breguet, Rado, Tissot, to name a few). Secondly, the administration in addition to the format of the fair are in transition, with sweeping changes anticipated in coming years. These are driven by a need for the truthful to adapt to new methods of doing enterprise in our digital times. Thankfully, it also means this side of issues doesn’t affect collectors and buyers per se, as evidenced by the frenzy within the online fanatic neighborhood and watch media during Baselworld 2019.
Apple offered for 26 million smartwatches in 2018, CCS Insight says, up 63% over the 12 months. Apple’s gross sales accounted for sixty five% of the worth of the smartwatch market final yr.